Chartered Accountants Ireland are delighted to announce the publication of Neil Hughes's
Beating the Recession: The Seven Cs of Business Recovery.

After more than a year of the hardest-hitting recession in living memory, Irish business has been left shell-shocked. A generation of business owners and managers, who had been conditioned to only considersolutions that involved throwing (borrowed) money at a problem, are now compromised by the bust and ill-equipped to deal with the challenges they face.
This straightforward and jargon-free book provides a framework to help businesses successfully trade through the recession. It sets out the seven principles (the 'Seven Cs') of business recovery, devised by the author and based on his own experience in the area of corporate business recovery. The 'Seven Cs' are principles and skills that you need to employ if you want your business to beat the recession.

About the Author:
Neil Hughes FCA, managing partner of Hughes Blake Chartered Accountants is a firm of 50 professionals specialising in insolvency and corporate recovery. He has extensive experience in examinership and has acted as examiner on numerous occasions, including Shamrock Rovers FC, the Chartbusters Group and Optilase. Neil lectures widely on the subject of corporate recovery and is also a regular finance commentator on both national broacast and in print media.

The Seven Cs Of Business Recovery

1. Counsel
The importance and availability of good advice
Including the "Three Wise Men or Women":
The accountant, the bank manager and the lawyer

2. Communication
Letting key people know what is going on, honestly and clearly
Lenders, Taxman, Landlords, etc. . . .

3. Cooperation
Communicating with your staff and getting them to 'sign up' to the plan

4. Clarity (of Purpose)
Restructuring the business and plotting a new course

5. Costs
Effective cost-cutting measures

6. Cash
Including the best ways of releasing 'tied-up' cash

7. Customers
Why more than ever it is key to look after the customers you have