After more than a year of the hardest hitting recession in living memory, Irish businesses have been left shell-shocked. A generation of business owners and managers, who had been conditioned to only consider solutions that involved throwing (borrowed) money at a problem, are now compromised by the economic bust and ill-equipped to deal with the challenges they face.

This book provides a framework to help businesses successfully trade through tough times. It sets out the seven principles (Seven Cs) of business recovery that you should employ if you want to ensure the survival of your company.

Presented in a clear and accessible style, this book based on reality, not theory, and provides sound business advice. Each of the principles and skills described are illustrated by real-life examples from the author's experience of working with and advising Irish businesses.

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